The Orange Avenue Banner Program, initiated by the City in 2016 and funded through a Discover Coronado Community Enhancement Grant, displays banners on the Orange Avenue corridor from First Street to Avenida de las Arenas. The banner program includes two series open to local nonprofit organizations seeking to display banners along Orange either during the September 15 through Thanksgiving series or the January through March series. Last year nonprofit organizations chosen to display their banners included the Coronado Floral Association, United Through Reading and the Coronado Art Association.
Visit CoronadoARTS.com to download the Orange Avenue Banner Policy documents and an application to be considered for the open banner series under the Opportunities Menu on the website. The Discover Coronado grant funds the costs of production and installation of 30 sets of banners. Applying organizations must submit an application and camera-ready art for consideration.
The purpose of the program is to accentuate the city’s main thoroughfare, welcome citizens and visitors to Coronado’s main street, and to celebrate Coronado traditions including holidays, events and activities. The City also wants to limit and regulate banners to maintain safe and effective travel through the City and avoid over-commercialization.
Goals of the program include adding color, excitement, and a festive look to Orange Avenue, celebrating cultural and civic events and promoting Coronado traditions. The program is administered by the Coronado Cultural Arts Commission. A Banner Committee, comprised of volunteers from the Cultural Arts Commission, Coronado MainStreet, Coronado Chamber of Commerce and Discover Coronado review and recommend to the City Council all banner designs and updates to the program.
Application deadline for consideration for the program in the fiscal year 2023-24 is June 23 by 5 p.m. Contact the City of Coronado for a pdf or hardcopy. For additional information or guidance on submitting a competitive application, please contact Kelly Purvis, Sr. Management Analyst, Arts and Culture firstname.lastname@example.org or 619.522-2633.