Finding a Hook for Your Book: Gaining an Edge on Publicity
Posted by: Coronado Arts 6 years ago


Presenter: Lynne Kennedy

Your book is special.  It is unique.  It is you.  How do you convince the world of readers that they want to read your book?  By finding a hook-- a broad brush concept for your book, or series of books, and a fine-tuned angle appropriate to one specific book. Then, use these “hooks” to advance your publicity efforts, et voilá, book sales! With a Masters’ Degree in Science and more than 28 years as a science museum director, Lynne Kennedy had the opportunity to study history and forensic science, both of which play significant roles in her novels. She has written four award-winning historical mysteries, each solved by modern technology. Her latest book, “Pure Lies,” just won the San Diego Book Awards for Best Published Mystery, Sisters in Crime.  Her earlier books earned BRAG Medallion Awards and the Rocky Mountain Fiction Award for best mystery.  She blogs regularly and has many loyal readers and fans.  Visit her website at