The City of Coronado operates the Orange Avenue Banner Program. The program, initiated in 2016 and funded through a Discover Coronado Grant, displays banners on the Orange Avenue corridor from First Street to Avenida de las Arenas.
The banner program includes two of five series open to local nonprofit organizations seeking to display banners along Orange either during the September 15 through Thanksgiving series or the January through March series.
The purpose of the program is to accentuate the city’s main thoroughfare, welcome citizens and visitors to Coronado’s main street, and to celebrate Coronado traditions including holidays, events and activities. The City also wants to limit and regulate banners to maintain safe and effective travel through the City and avoid over-commercialization. The 2018 National Citizen Satisfaction Survey polled Coronado residents and nearly 80 percent of respondents support the display of the banners on a year-round basis.
Goals of the program include adding color, excitement and a festive look to Orange Avenue, celebrating cultural and civic events and promoting Coronado traditions. The program is administered by the Coronado Cultural Arts Commission. A Banner Committee, comprised of volunteers from the Cultural Arts Commission, Coronado MainStreet, Coronado Chamber of Commerce and Discover Coronado review and recommend to the City Council all banner designs and updates to the program.
The City Council approved the next non-profit series for the September through Thanksgiving series to mark the 25th Anniversary of Lamb’s Players Theatre in our community. Banners will be installed the week of September 15 and will remain through the Thanksgiving holiday. Holiday banners will be installed right before the Annual Holiday Parade.
Application deadline for the January through March 2020 non-profit series is 5 p.m. on October 15, 2019. Applications are available on CoronadoARTS.com or you may request a hard copy/pdf from Kelly Purvis, Sr. Management Analyst/Arts and Culture at firstname.lastname@example.org or 619.341.0137 (cell) or (619) 522-2633.Share on Twitter Share on Facebook